2025Luxury Design
PaperFellows
A boutique stationery house asked us to translate their tactile craft into a digital storefront that felt as considered as the paper itself.
Role · Brand system, storefront design, motion direction
Tags · Brand · E-commerce · Motion
The challenge
Their existing store treated products like SKUs. We needed to slow the experience down and let each collection breathe — without slowing the checkout.
Our approach
We built a modular editorial system around a single grid, paired restrained typography with slow, weight-shifting motion, and rebuilt the storefront on a headless stack tuned for sub-second navigation.
The outcome
The relaunch tripled average session time and doubled conversion on the flagship collection within the first quarter.
+112%
Conversion lift
3.4×
Session time
+58%
Return visitors